What is Microframing?
– An ability to use geometrical shapes as place holders by means of reference is the new way to project rapid visuals to the customers. This process would neither need content or the visuals to proceed to the next level of approval while the content and the creatives are being formed.
There are many ways of projecting a client’s business requirements. Over the years Wireframing and high/ Low fidelity prototyping has been the favorite jargon to demonstrate how a requirement would behave on a digital medium. What if we need something even faster when the required information such as content or the Visuals are not available and yet we need to project the design flow? Instant visual design or the “MICROFRAMING” is the next big thing in the Design world that keeps the clock ticking.
With predefined symbols such as “rectangular box that are color coded” can be used as universal place holders, A link can also be denoted as a blue box, a PPC campaign Ad-material can be a green square box. These when placed on the canvas with just geometircal straight lines instead of content form the creatives for the Digital interface which can be used to deliver the design flow to the customers and accelerate on the conversions. This can be follwed by click through prototypes or the detailed wireframes once we have the supporting data. For more on Microframing – please reach out to 4pxl team.